The reputation of excellence directly connected to a facility's name is an branding reaction marketing ploy educational approach advertisement Question 5 0/10 pts You are permitted to use patients names and testimonials as long as you tell the truth get a signed release Include pictures only use on hospital's website The marketing message of a successful procedure should always. slightly exaggerate mention patients' names - keep expectations high to remove anxiety be truthful ife expectancies have over the last eighty years. increased decreased remained the same not consistent The reputation of excellence directly connected to a facility's name is an branding reaction marketing ploy educational approach advertisement Question 5 0/10 pts You are permitted to use patients names and testimonials as long as you tell the truth get a signed release Include pictures only use on hospital's website The marketing message of a successful procedure should always. slightly exaggerate mention patients' names - keep expectations high to remove anxiety be truthful ife expectancies have over the last eighty years. increased decreased remained the same not consistent