The reputational and financial damage that unethical strategies and behavior can do to a company a. is seldom big enough to be of much concern to its shareholders. b. is usually very short-run in nature; typically, companies can overcome the adverse effects of ethical improprieties within several months. c. is normally quite minimal so long as company officials quickly make a public apology for the wrongdoing. d. is substantial; consequently, there are good business reasons for a company and its personnel to avoid unethical strategic actions and behaviors. e. is typically of no concern to customers since they are unaffected.