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The researcher conducting the Seymour Sushi customer survey was analyzing crosstabs to profile the segments in terms of Age and Satisfaction. She was examining the
The researcher conducting the Seymour Sushi customer survey was analyzing crosstabs to profile the segments in terms of Age and Satisfaction. She was examining the XLDA output and looking at the level of significance. A sig. value of 0.05 means: Question 34 options: a) That there is no association between Age and Satisfaction. b) That there is only a 5 percent chance that the two variables are related. c) That there is a significant relationship between the two variables and this information alone is adequate to explain the nature of the association. d) That the relationship between Age and Satisfaction is due to chance. e) That there is a significant relationship between the two variables, but this information alone is just a signal that we need to look more closely at the variables to analyze for trends in the table
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