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The resource - based view of the firm suggests that the of the firm are due to its endowment of strategic resources that are rare,

The resource

-

based view of the firm suggests that the

of the firm are due to its endowment of strategic resources that are

rare, costly to imitate, and costly to substitute.

Multiple Choice

positive SWOT analyses; visible

competitive advantages; valuable

stock prices; valueless

outstanding balanced scorecards; efficient

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