The Resource Based View (RBV) is considered as a strong tool for conducting an internal environmental scanning as it ropes in various other tools for assessing the organisational resources, processes, management and organisational capabilities, amongst others, to eventually determine which specific elements of the organisation are contributing towards achievement of a distinct competitive advantage.

In line with the above, choose a business organisation that you are familiar with and attempt the following:

Question 1

Conduct a situational analysis using the Resource Based View (RBV).

In your analysis, you are expected to demonstrate application of different tools within RBV which could analyse the following:

• The organisational resources Tangibles and Intangibles
• The organisational processes
• The managerial and organisational capabilities
• Leadership styles
• The organisational core competencies

While conducting a comprehensive analysis through the RBV Model, you are also expected to derive outcomes pertaining to the chosen organisation, with clear indication of their contribution towards a sustainable competitive advantage.

(30 marks)