The responsibilities of product marketing manager include communicating a product's value to the market. Product marketing managers create marketing materials for communicating product features, in addition to developing marketing tools and campaigns for attracting and keeping new and existing customers. A marketing manager is involved in long-term sale of a product through effective advertising.

In the short-term, how does a marketing manager encourage growth through sales promotions of the product?

2.What are the similarities and differences between advertising and sales promotions for the product?

3.What benefits and challenges are associated with each?