The responsible business leader must understand the critical dimensions of product and service quality, and be prepared to respond strategically and fairly should issues arise. Match the dimension of quality to its corresponding example. Perceived quality; reliability; features; performance; providing omnichannel support; toyota has established itself as a consistent and dependable automobile brand with models such as camry and corolla; microsoft office suite offers various software applications such as microsoft word, excel, and powerpoint; online footware and clothing retailer zappos has built an excellent reputation for 24/7 personal service; the new mercedes has great acceleration, handles like a dream, and the cabin offerds luxurious comfort; just looking at a rolex watch demonstrates the brands craftmanship, reputation and brand prestige