The Retail Food Group (RFG) has been accused of knowingly mistreating franchises and has had severe problems with the sustainability of the franchise model. Given the “unethical and incompetent” practices, the company suffers severe reputational damage, which must be tackled immediately. You have been appointed as the Business Development Manager for RFG. Critically analyze how you would use business communication theories to pacify the franchisees and communicate your concerns to management. What tools and strategies will you use to present your point of view to your team members and top management? • The word count is 1,500, excluding references, tables, charts, and graphs. Recommended structure for your paper

An academic “essay” format is preferred

• Introduction

An opening statement and supporting sentences on ethical business.

Indicate the scope of discussion

• Discussion of the dimensions

How business communication can be applied in this context

Point out the tools and strategies will you use to present your point of view •

Conclusion

Synthesize your major points

Final words – connect back to the introduction.