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The retail market chosen is ALDI, Australia. how can we extend brand of ALDI supermarket to incorporate a caf using the same brand perceptions, target
The retail market chosen is ALDI, Australia. how can we extend brand of ALDI supermarket to incorporate a caf using the same brand perceptions, target market, and positioning
Market Segmentation Provide three (3) appropriate consumer market segments for your client to consider targeting - you MUST use a segmentation table (see p. 175 of prescribed text) to present this information. - Use all four (4) bases (geographic, demographic, psychographic, behavioural) - Use two (2) variables within each base - Identify the Roy Morgan Value Segment being drawn upon - Provide fully referenced justification of the segmentation bases and variables you have included as an explanation of your segmentation tableStep by Step Solution
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