The retail sector hasexperienced difficulties recently including declining sales and store closures. Luxury retailers have not been immune to this downturn. Luxury retailers have now decided to establish a strong presence on the internet. Is this a good idea for luxury retailers to use social media to sell their merchandise? Will SMM effect their brand image?What suggestions do you have for these retailersas they try tomaintain their status andfull service image while also offering their expensive products online.Address the challenges they face as they target a wealthy, demanding customer base.