The Retail Store is PET SMART

10. Describe the merchandise presentation techniques that you believe they are following.

style/item presentation, colour presentation, gandolas, tonnage merchandising

• Describe three (3) elements that you find appealing.

• Describe two (2) elements of the merchandise presentation techniques that you would change. Why would you change them and how would your merchandise presentation techniques look?

Cross merchandising, Eye-Catching and Innovative Displays

11. Describe the signage and graphics that you believe they are following.

Signage, product display, group related products, Promotional signage , category signage, point of sale signage,Point-of Purchase Displays or cash-wrap areas

• Describe three (3) elements that you find appealing.
• Describe two (2) elements of the signage and graphics that you would change. Why would you change them and how would your signage and graphics look?

Windows, visual communication/ digital signage, cross merchandising