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The retailer sells the water bottle to the consumer for $6. The cost to the retailer from the wholesaler was $3.60 and the cost to
The retailer sells the water bottle to the consumer for $6. The cost to the retailer from the wholesaler was $3.60 and the cost to the wholesaler from the manufacturer was $2.88, while the manufacturer maintained a 30.6% gross margin as a percentage of sales. Trade margins, specifically, the gross margin as a percentage of the selling price between the manufacturer and retailer cost is?
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