The right promotion blend depends on what the firm wants to accomplish - so the objective must be clearly defined.

Group of answer choices

True

False

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Question 21 pts

Personal Selling:

Group of answer choices

gets immediate feedback from consumers.

is written communication between buyers and sellers.

is one of the least expensive techniques of the promotion mix.

is not combined with other promotion techniques.

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Question 31 pts

Advertising is:

Group of answer choices

less expensive than personal selling for reaching large and widespread markets.

any paid form of non-personal presentation of ideas, goods or services by an identified sponsor.

described correctly by all of these statements.

not the same as publicity.

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Question 41 pts

In promotion to final consumers:

Group of answer choices

advertising, publicity and sales promotion are popular promotion methods.

personal selling is effective with consumer electronics and cars.

reminder advertising may be all the promotion needed for products that have won brand preference.

all of theses statements apply.

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Question 51 pts

Producers and wholesalers that target business customers emphasize _______ in their promotion strategies.

Group of answer choices

personal selling

publicity

advertising

sales promotion