The risk of replacements: -

The risk of alternative services has significantly increased in the telecommunications business, mainly due to the industry's reliance on technological improvements. Products of non-traditional telecommunications companies are simply switched. Television streaming services also compete with customers. Cable channels and broadcast connections can be used to meet consumers' more complex communication needs as a home-accessible high-speed Internet platforms. The Internet is now a protected medium for more improved voice facilities such as VOIP and Wi-Fi, which is a concern for telecom companies(Rajaskar, 2013).

It is a challenge for Bell Canada Enterprise BCE and other incumbent players if there is an easy accessibility of alternative products or services which makes the environment more competitive. A comparatively high risk of substitution suggests that buyers can use alternative products/services from new industries to meet their demands and at much cheaper price. The risk to Bell Canada Enterprises' bid will depend on several factors(Steinberg, 2018)

Increased threat of replacement products and services.

1. A cheaper alternative product/service is existing from another business.

2.The mental switching prices are small when switching from industry to another products.

3. Replacement product shall be of equal or superior quality and performance to The Bid's product for Bell Canada Enterprises BCE.

However, this risk to Bell Canada Enterprises BCE's tender is inherently low,

1. High switching costs to use alternative products (due to high psychological or economic costs)

2. You may not obtain the equal benefits (in terms of value and performance) from an alternate product as a product offered by Bell Canada Enterprises BCE.

Example-

To find a viable Bell replacement. It may look like a given choice. The alternatives are mostly Bell or Rogers, Bell or Eastlink, Bell or Videotron, etc. But there are many independent ISPs (Internet Service Providers) that do much more than improve Bell's presentation.

Home phone a new Bell replacement

Traditional fixed lines are on the decline and will continue to do so(Ale, 2021). There are many reasons for this trend, but the demand for home phone connectivity has increased since the COVID-19 pandemic. Most of Bell's home phone customers have switched to alternative home phones because of savings and customer service. Digital home phones are a fraction of the price, offer excellent customer service, and are packed with premium features.

Question :

Offer one or more suggestions to this company to help neutralize or combat the threat that is mentioned above . Back up your suggestion(s) with solid evidence.( based on the given answer below and kindly answer this question )

Kindly provide references.