The role of theProfessionalAccountantinBusiness(PAIB) is undergoing a dramatic transformation. Traditionally, accounting and finance teams concentrated on value stewardship, financial reporting, and compliance. Today, they are responding to changing expectations that place greater emphasis on adding value to their organizations.PAIBs are moving from the delivery of data and results in interpreting information and contributing to decision-making activities.

As strategic business partners,PAIBs assess key business factors and drive value through strategy and operating plan development and execution. In addition to traditional calculations of the profitability of products and business segments,PAIBs perform strategic analyses that involve":

• Please reflectthe changing set of competencies thatPAIBs develop and maintain as they fulfill their business partnering role

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