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The Rosa model of Mohave Corp. is currently manufactured as a very plain umbrella with no decoration. The company is considering changing this product to
The Rosa model of Mohave Corp. is currently manufactured as a very plain umbrella with no decoration. The company is considering changing this product to a much more decorative model by adding a silk-screened design and embellishments. A summary of the expected costs and revenues for Mohaves two options follows:
Rosa Umbrella | Decorated Umbrella | ||||||
Estimated demand | 14,000 | units | 14,000 | units | |||
Estimated sales price | $ | 12.00 | $ | 23.00 | |||
Estimated manufacturing cost per unit | |||||||
Direct materials | $ | 6.50 | $ | 8.50 | |||
Direct labor | 1.50 | 4.00 | |||||
Variable manufacturing overhead | 0.50 | 2.50 | |||||
Fixed manufacturing overhead | 3.00 | 3.00 | |||||
Unit manufacturing cost | $ | 11.50 | $ | 18.00 | |||
Additional development cost | $ | 14,000 |
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