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The Royal Bafokeng Nation (RBN) has been highly praised as an example of how ethnicity can be mobilized for economic benefits. Despite corporate success, there
The Royal Bafokeng Nation (RBN) has been highly praised as an example of how ethnicity can be mobilized for economic benefits. Despite corporate success, there are still a number of problems that RBN faces. Identify these issues
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Strategic Brand Management
Authors: Alexander Chernev
3rd Edition
193657263X, 9781936572632
