The Royal Seas Company runs a three-night cruise to the Caribbean from Port ICanaveral. The company wants to run TV ads promoting its cruises to high-income men, high- income women, and retirees. The company has decided to consider airing ads during prime time, afternoon soap operas, and during the evening news. The number of exposures (in millions) expected to be generated by each type of ad in each of the company's target audiences is summarized in the following table