The rubric for each question is as follows:

• Correctness of the answer (did you answer the question correctly?) = 4 pts
• Example used is on-point (does your answer relate to the question being asked?) = 4 pts
• Quality and organization of your answer (does your answer make sense?) = 4 pts
• Thoroughness of the answer (did you provide enough depth and show effort?) = 4 pts

1. List out each step of Maslow's Hierarchy of Needs. Explain each step and give examples of how marketers need to adjust their marketing tactics to engage with customers at each stage. Give specific marketing examples.