The Russell Company provides the following standard cost data per unit of product Direct material (2 gallons @ $3 per gallon) Direct labor (1 hours @$13 per hour) $ 6 $13 During the period, the company produced and sold 24,000 units, incurring the following costs: Direct material Direct labor 51,000 gallons 24,500 hours $ 2.9 per gallon $12.75 per hour The direct material price variance was: Multiple Choice $5,100 unfavorable. $4,800 favorable.