The sale of Starbuck can be regarded as a planned culture change due to various reasons. The reasons include, first, its acceptance and success by the different stems of cultures from a business strategy that was carefully planned (There's Life After Starbucks forLo Boulonge, n.d.). The strategy is localization, and with this, they were able to adapt to the tastes of the different cultures and tried hard to manage and convince their customers in different locations to have their services like drinking coffee. Secondly, Starbucks was known for its warm support and friendly relationships. For example, at the cafes, there were friendly and warm bonds with each other