Question
The salespeople of Micano Inc., a construction company, study their customers to determine what they want and what is important to them. This helps them
The salespeople of Micano Inc., a construction company, study their customers to determine what they want and what is important to them. This helps them plan and customize their offering for each customer. The given scenario best exemplifies _____.
| a. | hard selling | |
| b. | a service strategy | |
| c. | a strategic alliance | |
| d. | cold canvassing | |
| e. | service resilience |
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Cases In Financial Reporting
Authors: Ellen Engel, D. Eric Hirst, Mary Lea McAnally
8th Edition
1618531220, 9781618531223
