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The Savvy Entrepreneurial Firm feature in Chapter 1 3 focuses on Salesforce.com, a company that pioneered the idea of software as a service ( SaaS

The Savvy Entrepreneurial Firm feature in Chapter

13

focuses on Salesforce.com, a company that pioneered the idea of software as a service

(

SaaS

) .

The main point of the case is that rather than remaining a niche product, Salesforce.com's product, which is an online software platform for salespeople, has

________

and appeals to mainstream customers.

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