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The second-price auction model Oa.is for keywords with low-priced CPCs because no other bids were placed for that keyword. Ob.allows the highest bidder to pay

The second-price auction model Oa.is for keywords with low-priced CPCs because no other bids were placed for that keyword. Ob.allows the highest bidder to pay only a penny more than the bid of the second highest bidder. Oc. is used for price changing that occurs every second: Od.determines how much the second-highest bidder will be charged

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