The SEC's Regulation Best Interest became effective on June 30, 2020, effectively replacing the FINRA suitability rule for retail customers. Please identify three ways in which the CARE obligation of Regulation Best Interest differs from the FINRA suitability rule and for each of the differences discuss the SEC's rationale behind making the change or including the requirement in the new rule. The discussion of each change and the SEC's rationale can be found in the SEC's final rule adopting release. Include view on the burden of the additional requirements versus the potential harm the requirement/change is designed to protect investors against.