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The Segway was a technical success, but it was a commercial failure. Why? What did the company do, or not do that led it to

The Segway was a technical success, but it was a commercial failure.

Why?

What did the company do, or not do that led it to failure in the commercialization process?

Based on the info from 'Segway Human Transporter: more than a cool invention?' (Ivey Publishing. (2017, January 16). Segway Human Transporter: More than a Cool Invention? Harvard Business Publishing Education. )

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