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The senior executives at your company have heard of Activity Based Costing (ABC) but are unsure about what it means. They have asked you to

The senior executives at your company have heard of Activity Based Costing (ABC) but are unsure about what it means. They have asked you to explain the benefits of ABC compared to the existing traditional costing techniques now in use. They also want your comments regarding the company’s failure to be awarded any of the sealed competitive bids they submit to potential customers. Finally, they are concerned about the cost/benefit aspect of adopting ABC. How would you respond to management?

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