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The senior management of Tyler Company has proposed the following three performance measures for the company: 1. Net income as a percent of stockholders equity

The senior management of Tyler Company has proposed the following three performance measures for the company:

1. Net income as a percent of stockholders equity

2. Revenue growth

3. Employee satisfaction

Management believes these three measures combine both financial and nonfinancial measures and are thus superior to using just financial measures. What advice would you give Tyler Company for improving its performance measurement system?

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