The service design of a luxury hotel $($such as the Marriutt Hotel$)$ differs from a non$-$luxury hotel $($such as Motel $6)$ because:

A non$-$luxury hotel's focus is on customized services.

A luxury hotel offers fewer services and is less flexible than a non$-$luxury hotel.

A non$-$luxury hotel does not offer a full service restaurant and bar with room service to its customers.

A luxury hotel's focus is on low cost operations and they price their services to attract price sensitive customers.