The service experience for this assignment is taking the flight from KL International Airport to a destination of your choice. 1. You are to describe the purchase and delivery of the product in detail (meaning detailing every action, interaction and the entity involved). You should use the Model of Product offering quadrant for this description. You should describe chronological order or any other way you thing will enable a reader to fully comprehend the full event. In each case relate each even to the relevant quadrant / element in the model.

One of the characteristics of service products is that customers "experience" delivery of many products, for example, in a hairdresser, not only you get a haircut, but also the process is made (or should be made a pleasant experience. This assignment is about an example of one of your experiences as a customer purchasing / taking delivery of a service. The service experience for this assignment is taking the flight from KL International Airport to a destination of your choice. 1. You are to describe the purchase and delivery of the product in detail (meaning detailing every action, interaction and the entity involved). You should use the Model of Product offering quadrant for this description. You should describe chronological order or any other way you thing will enable a reader to fully comprehend the full event. In each case relate each even to the relevant quadrant / element in the model. Model of Product Offering Quadrant