Question
The Service Mix (7 Ps) of the company I. Creation of Service Product by the Talabat II. The pricing strategy adopted by the Talabat III.
The Service Mix (7 Pās) of the company
I. Creation of Service Product by the Talabat
II. The pricing strategy adopted by the Talabat
III. The distribution strategy of the Talabat ā Online / Offline / both
IV. Promotional mix used by the Talabat ā IMC (Advertising ā Media Mix, Sales Promotion, Direct Marketing etc.)
V. People / Employees of the Talabat
VI. Processes adopted by the Talabat
VII. Physical Evidence / Service Environment in the company.
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Transport Operations
Authors: Allen Stuart
2nd Edition
978-0470115398, 0470115394
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