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The shareholders of an older established company expect a 10% return, while the company itself reports that it expects to be able to invest in

The shareholders of an older established company expect a 10% return, while the company itself reports that it expects to be able to invest in projects with a 12% return in the future.The board of the company is considering retaining more earnings going forward.Will this increase, decrease, or have no effect on the company's P/E ratio?

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