The shortage of customer support resources necessary to meet the extremely high demand for Chase Bank's Sapphire line of credit cards is the organizational challenge that the company is now working to overcome. Since the introduction of the Sapphire Reserve card, customer service call centers have been inundated with calls from people interested in applying for the card, which has led to extended wait times and disgruntled callers. Chase Bank has made steps to solve this issue, such as investing in customer service resources, providing rewards for client loyalty, and engaging with social media influencers to boost their customer base. These are just some of the steps that have been implemented. Despite this, the issue continues, and Chase Bank needs to take additional steps to improve its customer service and lower the amount of customers that leave the bank.

 

QUESTIONS:

1. Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

2. Select one or two of the alternatives above to solve the problem that you identified in this case analysis.

3. Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.