The simulation game provides a context in which you are required to make product decisions. There are multiple features for the product which can change in order to improve its market performance as measured by KPIs. The questions listed here are important for you to think through when considering product decisions in the context. Below are some of the considerations when making product decisions in the simulation games. Does your product decision (e.g., feature improvement) support the positioning of the product? Is your product decision aligned with other marketing decisions? Do you have the know-how and capability to implement the product decision? Does your product decision create CV? Is your product decision cost effective