Question
The single most important demographic trend in the United States may be the changing age structure of the population. 1. Characterize the differences among baby
The single most important demographic trend in the United States may be the changing age structure of the population.
1. Characterize the differences among baby boomers, Generation X, and Generation Y.
2. Discuss how a marketer selling computers target a person in each of these groups?
3. Discuss the preferences and buying patterns might emerge for the group next generation D.
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1 Characterizing Differences among Baby Boomers Generation X and Generation Y Baby Boomers Born 19461964 Baby Boomers are typically characterized as being hardworking loyal to their employers and valu...
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Marketing An Introduction
Authors: Gary Armstrong, Philip Kotler
13th edition
013414953X, 978-0134149530
