Question
The Sippy Soda Company is launching a new cherry cola. They are targeting heavy cherry cola users and occasional cherry cola users. The soda will
The Sippy Soda Company is launching a new cherry cola. They are targeting heavy cherry cola users and occasional cherry cola users. The soda will be sold in 2-liter bottles only and the estimated ACV is 92%. Consult the chart below to determine sales volume for the coming year.
| Segment | Awareness (%) | Trial Rate (%) | Trial Purchase Quantity | Repeat Purchase Rate (%) | RepeatFrequency per year | RepeatPurchaseQuantity | SizeofTargetMarket(Millions) |
| Heavy Cherry Cola Drinkers | 82% | 65% | 3 bottles | 60% | 25 | 3 bottles | 21 million |
| OccasionalCherryColaDrinkers | 41% | 30% | 1 bottle | 20% | 8 | 1 bottle | 80 million |
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Valuation Measuring and managing the values of companies
Authors: Mckinsey, Tim Koller, Marc Goedhart, David Wessel
5th edition
978-0470424650, 9780470889930, 470424656, 470889934, 978-047042470
