The Situation Select a large company of your choice and assume that you are their Marketing Manager. Visit the companys website to learn more about the organisation and products or services that they sell, and then answer the questions below.

Questions 1) Share the companys mission, vision, and value statement. Describe how these aspects are reflected (or not) in their culture. 2) What strategies does the company seem to employ, in terms of excellence, to provide customer value? Reference page 27 of the textbook. 3) Construct a SWOT analysis for the company, ensuring to include reference to both micro- and macro-environmental factors that we have discussed in class. 4) Based ONLY on your familiarity with the organisation and on their website, what target market(s) do you believe the organisation is focusing on? Why? How might this align with their mission/vision/values? 5) How do you think this target market fairs in respect to Maslows hierarchy of needs? What are their main priorities, and how does the company seek to meet an exceed these? 6) Describe the geographic, demographic, psychographic, and behavioural positionings of their target market. 7) Select a celebrity or influencer who would be a good fit for new branding opportunities with this company and share your reasoning behind this choice