THE SITUATION: Wanda has just completed her degree in marketing and is now a marketing researcher. She has been hired by Vision Salons, a chain of hair salons with 24 locations in six states throughout the Northeast. The VP of Marketing, Agatha, tells her that the company has never done any marketing research, so she is happy to have Wanda as her first Research Coordinator. Weve been losing customers to other salons, she says, so we need to fix that problem. I need you to use your research skills to help us understand what we should do. 1. Develop a multi-step plan for your research project for Vision Salons. Explain how you will go about each step. (20 points) 2. Agatha asks you to explain the differences between qualitative and quantitative research, along with the pros and cons of each. What do you tell her? Which is better for this project, and why? (20 points) 3. You decide to do a customer survey. What are four options for administering the surveys, and what are the pros and cons of each? Which do you recommend that Vision Salons use for this project, and why? (20 points) 4. Vision Salons collects the names and email addresses of every customer when they make an appointment, and the corporate office maintains a database of all customers, so you can use probability sampling. What are four options, and how would you use them for this project? Which would you choose, and why? (20 points) 5. We have a survey which involves finding the mean for several questions. We need to decide on a sample size. a. Calculate the sample size if Agatha wants a 99% confidence interval, our acceptable margin of error is 0.05 and standard deviation is estimated at 1.83. (Show your work for the possibility of partial credit.) (15 points) b. If we want to lower the required sample size, what are two ways we can do that? (5 points)