The Six Principles from Sun Tzu and the Art of Modern Warfare

"The United States faces many potential adversaries, both in the form of nation states and terrorist organizations. Each day, as technology progresses, the ability of these adversaries to inflict harm on the U.S. military units, national infrastructure, or civilians increases." (p187)

So writes Mark McNeilly in chapter seven, "Ancient Principles for Future Battlefields," of his new book,Sun Tzu and the Art of Modern Warfare.

Using historical examples that span the centuries, McNeilly applies the six principles he developed from Sun Tzu's classic treatise on strategy, The Art of War, to help the reader understand this ancient wisdom's relevance to modern warfare. The examples cover the range and breadth of warfare. From terrorist attacks on the US to counter-terrorist actions such as the Israeli raid on Entebbe to rescue hijacked passengers. From the use of guerillas and irregular forces in Viet Nam and the American revolution to full-scale conventional warfare in both world wars, the Persian Gulf war, and others.

McNeilly's six principles are:

1. Win All Without Fighting: Achieving the Objective Without Destroying It 2. Avoid Strength, Attack Weakness: Striking Where the Enemy is Most Vulnerable 3. Deception and Foreknowledge: Winning the Information War 4. Speed and Preparation: Moving Swiftly to Overcome Resistance 5. Shaping the Enemy: Preparing the Battlefield 6. Character-Based Leadership: Leading by Example

In the light of our course, Strategic Management, give specific examples of how business organizations used or are using the 6 principles cited above. Be specific with what company this is and what did/do they exactly do to apply the 6 principles. Provide explanations.