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The slide deck is to contain 1 0 - 1 5 slides as follows: 1 . Slide 1 : Title slide Nike :Business Analysis Project
The slide deck is to contain slides as follows:
Slide : Title slide
Nike :Business Analysis Project Assignment Presentation
Presented by: your name
Presented to: MGMT Advanced Business Policy, Fall
Slide pts: Introduction
Brief key description of Nike
Slide : Nikes Current Strategic Objective and Primary Strategies pts
Current Primary Strategic Objective: ie what does Nike want to accomplish? ie increase sales, increase market sharerefer to Chapter : LO Longterm Objectives
Current Primary Strategies: how does Nike strategically aim to attain its objectivelimit: up to three strategies state in terms of both the business label strategy and a brief description of Nikes relevant activitiesrefer to Chapter : LO Types of Strategies
Slide : Nikes Current Financial Position pts:
Key financial strength; why?
Key financial weakness; why?
For both: Consider comparison with industry standards; change over time.
Slide : SWOT Analysis pts
Present top two strengths, weaknesses with brief justification
Present top two opportunities and threats with brief justification
For both: Consider results from Porters Five Forces and Value Chain Analysis results eg core competency, power position of suppliers
Slide : Space Matrix Analysis pts
Present summary of Space Matrix Analysis including brief overview of items analyzed for each dimension
Present analysis results ie x y coordinate quadrant and potential strategies stated with strategy label and brief Nike description.
Slide : Strategic Recommendation pts
Based on your analysis presented in the previous slides, how well are Nikes current strategies aligned with its industrygeneral environment? Why?
Using the strategy labels presented in Chapter what strategic direction changes do you recommend that Nike consider over the next threeyear period and to improve its current strategic position? What long term objective would be accomplished? Based on your analysis presented in the previous slides, provide a brief justification and benefit statement for your recommendation, even if you do not recommend any changes from Nikes current strategic position.
Slide : Implementation Plan pts
Based on your strategic recommendation, present a brief description of key implementation activities by functional area for each of the three years. Include estimated costexpense impact.
Slide : Contingency Considerations pts
Present three relevant contingent conditions with justification based on your analysis presented in the previous slides, which you think Nike should consider over the next three years.
Identify for each contingent condition recommend a key strategic action, Nike should consider implementing
Slide : Concluding Remarks pts
Present a recap of key information points
Present closing remarks related to Nikes strategic future.
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