Question
The smartphone industry is extremely competitive with companies like Apple, Samsung, and Google dominating the market. However, there are still opportunities for Amazon to enter
The smartphone industry is extremely competitive with companies like Apple, Samsung, and Google dominating the market. However, there are still opportunities for Amazon to enter the market, especially with the growing popularity of voice assistants. Amazon is creating a new Alexa powered phone.
Wrytte and essayyyy about the Alexa powered phone following each of the topics below in paragraffff form. Each topic should have a 2-3 paragrafff explanation.
Executive Summary:
the Executive Summary should be less than a paege and modeled after the entire project is completed but placed on top of your paper.
Company Background & Milestones
PART I: THE BUSINESS NOW
Vision & Mission Statements
Description of Business
Product/Service
Target Market / Customer Profile
Business Location
Business Model (how does the company operate and make money?)
Goals - Objectives - Strategies
- Corporate
- Division
- Functional (Departmental)
Company Performance (Financial and Strategic)
Management & Organization
SWOT (Analysis of Strengths, Weaknesses, Opportunities, Threats)
Core Competencies and Competitive Advantage
Value Chain Analysis and Benchmarking
Industry/Market Analysis
- economic characteristics
- key success factors
- trends and opportunities
- 5 forces analysis (Porter's)
Competitor Analysis
- Identify competitors
- What your company does to maintain its market share
PART II: MARKETING
1. Marketing Mix (4 P's) (what is your product, where are you selling it, how much for, what promotions are you proposing?)
2. Customer Analysis
3. Marketing Goals - Objectives - Strategies
PART III: FINANCE
1. Financial Goals - Objectives - Strategies
2. Financial Data
- Sources and applications of funding
- Capital equipment and supply list
- Balance sheet
- Breakeven analysis
- Income projections (profit & loss statements)
- Assumptions upon which projections were based
- Cash flow projections
- Assumptions upon which projections were based
- Historical Financial Reports for Existing Businesses
- Balance Sheets for past year
- Income Statements for past year
PART IV: HUMAN RESOURCE MANAGEMENT
Personnel Planning
Personnel Policies
Job Analysis
Recruitment
Training
Management Development
Performance Appraisal
Compensation and Benefits
CONCLUSION:
Based on the analysis, wryte the recommendation with possible suggestions/solutions for the entire company or for a specific product or service it may be launching abroad...it is ok if after your thorough research to advise that the company does not proceed with idea today, but table it to the future date should an event take place. i.e. if you select Starbucks and suggest that they open in Cuba, but current US policies do not allow that, but you believe that future presidents might change that, then you would still do the project and recommend that they implement when US policy changes.
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