Question
The soda.xlsx fi le (see Figure 16-13) gives a consumer's ranking on an orthogonal design with 12 product profi les involving a comparison of Coke
The soda.xlsx fi le (see Figure 16-13) gives a consumer's ranking on an orthogonal design with 12 product profi les involving a comparison of Coke and Pepsi. The attributes and levels are as follows:
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Contemporary Sport Management
Authors: Paul M. Pedersen, Lucie Thibault
7th Edition
1718202997, 978-1718202993
