The specific commercial that you just watched is just one component of Progressive$$s plan to reach its intended audience of Millennials and Gen$-$Xers. Specifically, this commercial is a form of communication, which was paid for by an identifiable source $($Progressive$),$ which seeks to persuade viewers to purchase the company's insurance. This commercial could then be best defined as

Multiple Choice

advertising.

direct marketing.

public relations.

marketing.

sales promotion.