Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

The sportswear glants are running into hurdles. Misbehoving rappers are not the oniy problem (The Economist, November 2022) Following a series of anti-Semitic outbursts in

image text in transcribed
image text in transcribed
The sportswear glants are running into hurdles. Misbehoving rappers are not the oniy problem (The Economist, November 2022) Following a series of anti-Semitic outbursts in October, Kanye West, a rapper and fashion entrepreneur (who insists on being called Ye), bragged that Adidas would never get rid of him, Within days, the German sportswear giant proved him wrong, ending a lucrative seven-year relationship. Mr West's line of Yeezy sneakers added 1.5bn($1.5bn) to Adidas's revenues in 2021, or 12% of its entire shoe business. After the announcement, the company's share price fell to lows unseen since 2016. On November 9 th Adidas cut its profit forecast for the fourth time this year. The previous day it had named a new chief executive, Bjorn Gulden, to clean up the mess. Mr Gulden, who had helped turn round Adidas's German arch-rival, Puma, will have to deal with more than just misbehaving pop stars. Much like in other industry. Adidas is battling post-pandemic supplychain glitches, inflation-fuelled cost increases and an economic slowdown in its biggest markets. A longer-term problem is competition. Luxury clothing brands are selling comfortable and fashionable shoes. Within the sportswear industry, new firms offer innovative products that appeal to buyers evolving sensibilities about both athletic performance and matters like the environment. On Running. a Swiss brand in which Roger Federer, a tennis legend, owns a stake, makes its footwear from beans and has launched a subscription service to replace and recycle well-worn kicks. Q21 Q23 are bosed on the artick "The spori tinede alarts ore nunnmg into hurifes" To Adidas, a spoctswear company, the products of luany y clothins brands represent which. of the following threats Why ontrant Feral Seiler Ahyer Sutatitule poody. Question 22 1 pts 1-Q2te are bayd on the article "The sportswear giants are nunning into hurdles" If the relationship with Kanye was part of Adidas's strategy. which of the following likely changed before Adidas decided to end the relationohip founed on the articfel? Ranity Vilue Fano of the options Inimitability Question 23 1 pts Q21-Q23 are based on the article "The uportsweor sants are rurning into hurdics" New entrants in the industry are taking advantage of which of the following general enviranment forces? None of the optices Legal conditions Cuttural srends Specificinternational erents: Fennomal climate

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Spreadsheet Modeling And Decision Analysis A Practical Introduction To Business Analytics

Authors: Cliff T. Ragsdale

8th Edition

130594741X, 978-1337517317, 1337517313, 978-1305947412

More Books

Students also viewed these General Management questions

Question

What does physics deal with?

Answered: 1 week ago

Question

Enumerate the qualities of a salesman.

Answered: 1 week ago