Question
The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________stage 1) product development 2) idea
The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________stage
1) product development
2) idea screening
3) product soft launch
4) test marketing
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Contemporary Financial Management
Authors: R. Charles Moyer, William J. Kretlow, James R. Mcguigan
8th Edition
0324065914, 9780324065916
