The Stakeholder Salience Model categorises stakeholders based on how well they demonstrate three characteristics: power, legitimacy, and urgency.

1.Which of these characteristics do you believe Greenpeace possesses? Give an explanation for your decision.

2.Based on your response, would you regard Greenpeace to be a latent stakeholder, an expectant stakeholder, or neither from the standpoint of Lego?

3.Do you believe it's a good idea for Lego to consult Greenpeace on future CSR or operational issues that influence sustainability? Why do you think that is? What amount of engagement do you think is appropriate?