The station newscast goes to a scheduled commercial break. The news will be back on the air in less than $90$ seconds. A quick glance at the monitors in the newsroom tells you that none of the three local news competitors are on the story, at least from a "live" perspective.

Think about the following:

What do you do$?$ How do you pursue the story? If so$,$ what instructions will you forward to your reporter and production staff about how to cover this breaking news story?

If not, what impact will this have when your competitors pick up on the story?