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The ..............step of the marketing research process involves questions such as Were the recommendations folowed? and/or Was sufficient decision-making information included in the report? plan

The ..............step of the marketing research process involves questions such as "Were the recommendations folowed?" and/or "Was sufficient decision-making information included in the report? "plan the research design" "identify the problem" "follow up" "prepare the report" "present the report

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Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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