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The steps in customer oriented pricing are beneficial in that they: a. help distinguish between carriage trade and bargain basement customers b. serve as a
The steps in customer oriented pricing are beneficial in that they:
a. help distinguish between "carriage trade" and "bargain basement" customers b. serve as a decision-making framework for pricing in the high-tech environment c. allow the marketer to make a quick and easy pricing decision d. provide the marketer with a greater understanding of the customer's cost limitation e. ensure profitability based on cost versus price
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