The Story of Stuff How do externalized costs explain how it possible to sell a radio for $4.99 after all the costs of making the product? What costs are externalized (i.e., what costs would have to be included if the consumer paid the full cost)? How can businesses be motivated to change the practice of externalizing costs? What does it mean that "you can't run a linear system on a finite planet indefinitely"? What does this mean for the future of the U.S. economy? Back in the 1950's, President Eisenhower's Council of Economic Advisers Chairman said "The American economy's ultimate purpose is to create more consumer goods." In current times, what do you think the top priority of the American government and economy should be